An impact that can’t be felt no matter how long of a novel one reads can sometimes be expressed in a single sentence. In addition, in haiku, tanka and so on, which are part of Japanese culture, even the subtle emotions of nature can be expressed with a minimum of words. “Aphorizm” is a project that attempts to express keywords in succinct films. Each week a keyword is adopted, and wowlab designers make that keyword into a film at nearly impromptu speed. Most of these films are not so much productions but fragments of inspiration. Through these experimental projects, we make films as if writing and hope to sense a new filmmaking process.
This theme is a grid. To us as well, laying out spaced at equal intervals and aligning is a fundamental way of thinking. There is a grid system in the world of editorial design as well, and technology known as grid computing exists as well. In brainstorming, you might not notice at first glance but there are actually a number of subjects that take grid-form.